Gentle pH balanced cleansers, free from artificial parfum/fragrance and exfoliating acids for everyday use to keep the skin microbiome/pH balanced. A cleanser that is “pH balanced” means it has a pH similar to that of skin which is ~5.5. A pH range between 4.5 and 6 is considered optimal (the higher pH cleansers indicated on this page may be fine based on the person and/or circumstance). Let your skin communicate if it's the right cleanser for you.