Ep 309 - Why Ilia’s Viral Skin Tint Is So #DamnGood With Ilia Beauty Founder Sasha Plavsic

Today, brand founder Sasha Plavsic shares the surprising story behind the indie darling’s late-blooming turnaround, years after its 2011 debut with just six simple lip tints. Use BREAKINGBEAUTY at checkout for 15% off your first purchase.