Ulta recommendations

Great SPF for someone who loves shimmery radiance/wants an SPF that kind of doubles as a highlight. It does kind of have a white cast as you're rubbing it in. After it soaks in, it leaves behind a shimmery finish. Probably not the best for those with darker skin tones

Lightweight SPF with DHA for gradual tanning- great for those who like to skip sunscreen in hopes of getting tanner- this will provide protection AND contribute to a tan. This is the product I make all my friends try when they give me grief about wearing sunscreen because they don't want to be pale.

Thermal spring water is rich in minerals that help with soothing inflammation, rebalancing microbiome, and providing antioxidant benefits. It also feels fun to apply. I will use this multiple times throughout the day and some even find it makes a decent setting spray. Use directly after cleansing.

Incredible toner for dry skin- ceramides for nourishment plus fruit-derived acids for gentle, non-irritating exfolliation. Has great humectants for dehydrated skin. Only thing is it has essential oils but if that doesn't bother you, you will love it. Apply right after cleansing and before other serums/moisturizers.

Awesome serum with stabilized Vitamin C- won't lose potency over time. It does contain essential oils though if you're sensitive to those. Apply morning or evening after cleansing and after applying other water-based serums and essences. Can use moisturizer & SPF over top.

Great vitamin C for acne-prone skin, combines regular ascorbic acid with a stabilized derivative (Sodium ascorbyl phosphate) that's been shown to provide additional benefits for inflammation and even showed a synergistic effect on texture/blemishes when combined with retinol (which is also in this product)- Use at night after cleansing and applying water-based essences and serums. Can apply moisturizer over top.

Great vitamin C for the price, uses stabilized derivative 3-O ethyl ascorbic acid which can provide brightening benefits and won't lose potency in the formula as fast as l-ascorbic acid. Apply morning/evening after cleansing and in the same step as other water-based serums. Moisturizer can go on top.

Great vit C for dry, sensitive skin- Ascorbyl tetraisopalmitate is a very effective and stable oil-soluble derivative of vitamin C and ethyl linoleate can help provide barrier nourishment. Shouldn't cause irritation despite high %, but it is fully oil-based so if you have oily skin you might not like it. I would actually apply this as the last step before SPF- You could do this after moisturizers since it's fully oil-based.

Amazing serum for redness/sensitive skin with pine extract and the active compounds from centella asiatica (madecassoside, asiaticoside, asiatic acid) for regenerative/anti-inflammatory benefits. Use after cleansing and with other water-based serums before applying moisturizers.

Amazing peptide serum for anti-aging benefits- can help w firmness/elasticity and reducing the appearance of fine lines and wrinkles. Better technologies used than, say, the Ordinary Buffet. But it is more expensive. Apply after cleansing and after water-based essences and serums, but before moisturizers/SPF.

Amazing serum for reducing a saggy, fatigued/dull appearance. Great for fine lines and wrinkles. Can provide an instantly tightened appearance as well as long-term reduction of the appearance of wrinkles. Apply after other waeter-based serums and before moisturizer/SPF

Highly advanced serum for expression lines with a targeted peptide delivery system. Can provide somewhat of a botox-like effect- very much less dramatic than getting botox but if you've ever heard of Argireline, this does something similar except the delivery system ensures it's actually working to its full potential and being delivered to the site of activity. Very effective. Apply after cleansing and after applying water-based serums and essences. I would recommend morning only just because you don't really make faces at night to contribute to expression lines

Great 10% AHA exfoliant- mandelic is better for sensitive skin than lactic & glycolic and has slight oil-soluble properties to help decongest pores. My favorite exfoliant and this product also has pepperberry extract to reduce stinging/redness associated with alphahydroxy acids like mandelic. Apply before serums.

Retinoid eye cream for those with skin too sensitive to use retinol around the eyes. Same retinoid as in Sunday Riley 5 stars, but not as many other actives. Might be less beneficial but the price is also significantly less and it's a good option for that price range!

Great serum for lash growth but the key ingredient (isopropyl cloprostenate) has been associated w negative side effects in some people. If you want a less risky alternative (with slower, less pronounced results) check out the Ordinary peptide lash serum- but if you want the most dramatic results this will be great.

Great lash/brow serum without isopropyl cloprostenate (which has been associated with negative side effects)- results won't be as dramatic as a product with that cloprostenate (see Grande Lash for more dramatic results) but you also won't have to worry about potential side effects.

Awesome setting spray for those of us who need to reapply throughout the day but don't want to mess up our makeup. I don't recommend using a setting spray on its own- you still need to have a good SPF base. But this is better than nothing if you don't tend to reapply throughout the day and this formula has mattifying/oil absorption properties.