Erica Choi

Erica Choi is an NYC-based creative director and founder of Superegg. As a creative, she’s worked with prestigious brands, including but not limited to Cartier, Dom Perignon, and Four Seasons Hotels and Resorts. Her brand, Superegg, is a premium vegan skincare brand rooted in wellness, expertly balancing the power of botanicals and cutting-edge biotechnology to offer a comprehensive approach to beauty. Erica also runs the visual journal Egg Canvas, where she discusses all things fashion, beauty, travel, and lifestyle in one destination. With a background as a graduate of RISD and impressive former roles such as the VP of Digital Design at Barneys New York, Erica is known for her keen eye for all things style and beauty and the well-curated and chic aesthetic she shares with all who view her work in her many outlets.