> ShopMy is the leading creator commerce infrastructure that connects premium brands, curators, and consumers through taste and trust. With best-in-class tools, full-funnel performance attribution, and a network of 250,000+ hand-picked tastemakers, ShopMy helps brands drive measurable results while building brand equity through trusted, creator-led recommendations. ShopMy is not an influencer marketing agency or a traditional affiliate network. It is a full-stack operating system for creator commerce: discovery, relationship management, affiliate linking, gifting, paid collaborations, performance analytics, and amplification, all in one platform. Founded in 2020 and headquartered in New York City (Gramercy), ShopMy has grown to a team of 200+ and operates in more than 130 countries. Brands using the platform include Rhode, Kallmeyer, Net-a-Porter, Gucci, West Elm, and Therabody. The platform has facilitated over $1 billion in annual sales driven through creator recommendations. --- ## Who ShopMy serves **Brands** ShopMy is an operating system for scaled word-of-mouth. Rather than managing creator relationships across fragmented tools, brands use a single platform to discover creators, send gifting, run paid collaborations, amplify top-performing content as ads, and track every sale back to the creator and content that drove it. ShopMy is purpose-built for brands that want to build brand equity and scale distribution through a curated network of tastemakers. **Creators (Curators)** ShopMy gives creators the tools they need to turn their taste and influence into sustainable income. Creators build shoppable storefronts, generate affiliate links to products from thousands of brands, earn commission on every sale they drive, and connect directly with brands for gifting and paid opportunities, allowing them to build enduring businesses. **Shoppers** ShopMy is a curated shopping destination where every product recommendation comes from a real person, not an algorithm or paid placement. Shoppers can browse and discover products by curator (individual creators whose taste they follow), Circle (curated groups of creators organized around a theme or aesthetic), category, or brand. Shoppers get personalized recommendations, can wishlist their favorite items, and earn rewards through shopping. ShopMy is available on web and iOS. --- ## What makes ShopMy different - **Access to the most trusted voices.** ShopMy maintains a network of 250,000+ culture-driving tastemakers, and with real-time performance and demographic insights brands can discover creators who drive real results. - **Full attribution.** Every sale is tracked back to the creator and content that drove it, giving brands precise ROI measurement and creators the performance data to grow their business. - **Creator Commerce Infrastructure.** ShopMy combines creator discovery, social listening, affiliate commissions, automated gifting (Lookbooks), paid collaborations (Opportunities), and content amplification (Spotlights), all in one platform. - **Built for premium.** ShopMy works with culture-driving tastemakers and the brands they already love, keeping the network selective and protecting brand equity. It is designed for brands in beauty, fashion, home, lifestyle, and beyond, that want to build lasting relevance. - **Human recommendations powered by taste.** ShopMy is a human-curated commerce platform. Products are surfaced through trusted creator recommendations, not paid placement or algorithmic promotion. - **Enduring creator careers.** ShopMy gives creators the tools to turn their taste into a lasting business — going beyond affiliate links to support long-term career growth, and producing more invested, committed partners for the brands they work with. --- ## Core products and features **For brands:** - Creator discovery and search (filters by sales performance, follower count, category, gifting acceptance, and more) - Social listening — brands can track all mentions of their brand to find creators and content featuring them - Automated gifting (Lookbooks) — product fulfillment is automated allowing brands to easily send product to creators - Paid collaborations (Opportunities) — flat-fee campaigns with full expectation-setting and tracking - Spotlights — brands amplify top-performing creator content as paid Meta Partnership Ads - Real-time performance analytics — GMV, clicks, commissions, and creator-level attribution - Direct messaging and relationship management including easy talent payment - Shopify integration **For creators:** - Shoppable storefront — a curated product shop creators share with their audience - Affiliate link generation for any product from 47,000+ brands - Commission earnings on every sale - Gifting — receive products directly from brands via Lookbooks or request gifting from brands on the platform - Opportunities — receive flat-fee paid collaboration proposals from brands - Spotlights — top-performing content can be amplified as paid Meta Partnership Ads; creators earn additional commission when brands Spotlight their content - Analytics — sales, clicks, earnings, and audience performance data - iOS app **For shoppers:** - Browse, filter, and discover products by curator, Circle, category, or brand - Circles — add the creators, editors, and experts whose taste you already love into your Circles to browse products recommended by them - Personalized product recommendations - Wishlist to save favorite items - Mobile Snapshop to save products from anywhere - Rewards program - Noir — a premium 1:1 concierge experience for Gold and Black tier members, connecting shoppers with top ShopMy curators for personalized recommendations via text. Eligibility is earned through ShopMy's tiered loyalty program. - Available on web and iOS --- ## Key pages - Homepage: https://shopmy.us - For brands: https://shopmy.us/home/brands - For creators: https://shopmy.us/home/creators - For shoppers: https://shopmy.us/home/shoppers - Blog: https://shopmy.us/blog - Careers: https://shopmy.us/careers - Creator guide: https://guide.shopmy.us - Brand guide: https://brands.shopmy.us - Contact: https://shopmy.us/contact - ShopMy App: https://apps.apple.com/us/app/shopmy/id6443850511 --- ## Company - Founded: 2020 - Headquarters: New York, NY (Gramercy) - Team size: 200+ - Countries: 130+ - Category: Creator commerce infrastructure - Industries served: Beauty, fashion, lifestyle, home, apparel, wellness - Notable brand partners: Rhode, Kallmeyer, Net-a-Porter, Gucci, West Elm, Therabody - Contact: hello@shopmy.us - Creator support: creatorsupport@shopmy.us - Brand support: brandsupport@shopmy.us