FRĒDA Campaign: September
All of the beautiful pieces we used to style our September campaign.
FRĒDA Campaign : August
The clothes we used to style our shoes
PENNY LOAFER STYLING
Summer to fall loafer styling ideas including one-of-a-kind finds from The Real Real.
What To Pack: Europe
1 SHOE, 1 BAG, 14 PIECES, 10 DAYS, 1 CARRY ON. LET'S GO. Paris to Zurich to Portugal from day-to-night, beach to museum. How I like to mix-and-match basics with more statement pieces to have 10 days of outfits I love. Click on Substack icon below to see outfits/days laid out.
Nostalgia
One of my favorite sources of daily style inspiration and future FRĒDA designs is looking back. I love and strive for living in the moment, but I can't ignore that sometimes pieces speak to me because they remind me of an experience, movie, song, outfit from the past and that makes me happy. We'll go in order; 70's, 80's 90's... Also, I wrote a substack (click icon below) that walks you through how Nostalgia influenced FRĒDA's design process for next summer in a big way. (insert magic star emoji)
FRĒDA Campaign: June
You asked, we heard you! Shop our campaign looks :)