A Review of Opportunities So Far

When we first launched ShopMy Opportunities, we believed deeply in its ability to transform how creators and brands worked together. What we didn’t fully anticipate was just how naturally creators would embrace Opportunities and incorporate this novel revenue stream into their workflow. Month over month, more creators have leveraged Opportunities to monetize their organic content and social mentions, amplify existing brand relationships, and build new ones — reinforcing our conviction that Opportunities is redefining the creator marketing industry.

Since Opportunities has been live for a few months, we wanted to reflect on its impact to date and share some learnings on how creators are effectively utilizing Opportunities to meaningfully increase their earning potential.

In less than nine months, nearly 3,000 creators have engaged with Opportunities — a clear indicator of how quickly the creator community has taken to this new feature and how seamlessly it fits into creators’ existing ways of working.

The value lies in the freedom: Opportunities empower creators with autonomy to create the content that they feel will best resonate with their audience. Creators are essentially getting a bonus for posting about products they already love and would’ve posted about anyway, in their own voice and their own style — and they can do so with no extensive briefs or rigid guidelines. Also, since Opportunities are designed to be low-lift, it’s possible to work on dozens of Opportunities at once and rapidly unlock an entirely new recurring revenue stream.

Opportunities are driving real financial impact for creators, with $3.86M in earnings so far. Unlike traditional brand deals that come with long and unpredictable payment cycles, Opportunities offer fixed rates, clear payment terms, and no waiting on Net 30 or Net 60 payouts. Brands commit upfront to payments for specific deliverables — whether it’s sharing a link, posting on social, or another form of organic amplification. Once the Opportunity is complete, payment is processed that Friday.

Creators also earn commission on top of these flat fees, adding another layer of revenue potential. This hybrid model that combines guaranteed payments and commission-based allows creators to maximize income while maintaining flexibility. Those with engaged audiences can continue to earn beyond the initial payout, while also building relationships with brands for future collaborations.

With Opportunities, creators have more control over their income, faster on-time payments, and a clear path to sustainable revenue — more akin to a reliable salary.

Since launch, over 200 brands have already launched Opportunities, a powerful testament to the model’s effectiveness. While brands have long recognized the value of partnering with creators who can deliver authentic, engaging content that reaches their target audience, Opportunities is the first solution that enables them to activate their promoters in a seamless, repeatable, and truly scalable way - without the heavy lift of traditional paid partnerships.

For creators, this strong adoption translates to more frequent and meaningful collaborations with brands they genuinely love, and a new way to earn while staying true to their personal brand.

The impact of Opportunities comes to life in real creator stories. Those who have integrated Opportunities into their regular content strategy are seeing significant growth — not just in earnings, but also in audience engagement.

One creator started small, taking on just a few Opportunities each month. As her performance stood out, she scaled up to an average of 25 Opportunities per month. Over three months, she exponentially grew her earnings and has earned nearly $90K from Opportunities alone — simply by getting into a rhythm and integrating more Opportunities into her routine workflow.

It’s worth noting it’s not just about quantity — it’s about consistency. Creators who incorporate Opportunities into their routine see more predictable income and stronger brand relationships. And since Opportunities are affiliate bonuses and not traditional paid campaigns, they are a strategic way to drive additional earnings alongside existing brand deals.

Opportunities is growing fast, and there’s so much more ahead. With steady increases in both creator engagement and brand participation, we’re highly focused on refining the experience and making it even easier for creators to scale their income. We’re working to streamline the process so creators can receive and complete Opportunities month-over-month with less friction, and we’re engaging our brand partners closely to bring you more ways to earn on the products you love.

The response so far motivates us to keep improving and innovating, and we’re excited to see more creators take advantage of Opportunities as a faster, simpler and more flexible way to earn. Stay tuned for more — this is just the beginning.