At ShopMy, we've always believed in the power of authentic creator-brand partnerships. Today, we're thrilled to announce a landmark achievement that embodies this belief: our first creator has crossed the $1M earnings threshold on our platform alone. We were excited to sit down with The Information to announce this news, and wanted to provide more insights.

This milestone isn't just a number—it's a testament to the transformative potential of the creator economy. It represents countless hours of content creation, genuine product recommendations and the trust built between creators and their audiences. But most importantly, it showcases how ShopMy's mission to bridge the gap between top creators and brands is creating tangible, life-changing opportunities.

Our millionaire creator's success story is inspiring, but it's not isolated. We're proud to share that over 400 creators on ShopMy are now earning a living wage through the platform. This aligns with our vision to empower creators and enable them to monetize their influence.

So, what's the secret behind the success of our top earners? They consistently leverage best practices that set them apart.

1. Data-Driven Partnerships: Creators leverage ShopMy's detailed analytics to craft compelling media kits, demonstrating their value to data-minded marketers.

2. Proactive and Diverse Engagement: Top creators effectively use ShopMy's direct communication tools to build and maintain relationships with brands. They explore various collaboration methods, often starting with affiliate links and evolving into paid partnerships.

3. Maximizing Platform Features: Successful creators fully utilize ShopMy's array of features, including Lookbooks for product testing, requesting discount codes for their audience, staying updated on brand activations through the Latest Tab, and exploring Opportunities. They also utilize the geo-link feature to guide their audience to the best local retailers.

4. Consistent Authenticity and Value: Leading creators cultivate genuine connections with their audiences by sharing honest product reviews and exclusive deals. This authenticity fosters trust, leading to increased engagement and higher conversion rates for brand partners.

These strategies all tie back to our mission of creating stronger, more valuable connections between brands and creators. As we celebrate our first millionaire, we're excited for the next wave of success stories our platform will facilitate.

ShopMy's impact extends beyond individual success stories. With over 75,000 vetted creators and more than 48,000 premium brands on our platform, we're facilitating over $45 million in monthly transactions. These numbers reflect our commitment to fostering a thriving ecosystem where creators and brands can flourish together.

As we look to the future, we're more committed than ever to our mission of eliminating barriers to collaboration and empowering our partners to take charge of their growth. Whether you're a creator aspiring to turn your passion into a sustainable career or a brand looking to authentically connect with your audience, ShopMy is here to support your journey.

Here's to our first millionaire, our 400+ full-time creators, and to all the milestones yet to come. The creator economy is just getting started, and at ShopMy, we're excited to lead the way.