How Stylists are Maximizing their Income with Affiliate Programs
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How Stylists are Maximizing their Income with Affiliate Programs
Turn Your Styling Expertise into a Scalable Revenue Stream
By ShopMy • Creator Insights
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For personal shoppers and stylists, affiliates can help turn expertise into a lucrative revenue stream. On ShopMy, top-earning stylists seamlessly integrate commissions into their business—whether through curated social content or private client purchases. No matter your approach, refining your affiliate strategy can make a virtually effortless addition to your styling business.

Here’s how to refine your method and maximize your earning potential with insider strategies from successful stylists on ShopMy.

Create custom collections for your clients.

Take your styling services to the next level by offering your clients a personalized shopping experience with custom, shoppable collections. With ShopMy’s platform, you can handpick the perfect products for your clients and organize them into tailored collections based on their unique preferences and needs.

What makes this even more special is the ability to make these collections exclusive. You can set them to “hidden,” ensuring only your client can access the curated selections you’ve put together for them. This creates a private, VIP shopping experience that feels personalized and high-end.

Not only does this method make shopping easy and convenient for your clients, but it also lets you earn a commission on every purchase they make from the collection. Your clients get a curated list of products they’re sure to love, and you get rewarded for your thoughtful recommendations.

Curate your “must-haves” with public collections.

Whether you’re putting together a capsule wardrobe for spring, a list of essentials for wedding season, or your tried-and-true tools for creating content on the go, collections allow you to group these items in a way that’s easy to browse and shop. You can then share those collections via your socials with just a link, or embed them beautifully into blog posts or newsletters to keep your audience engaged right where they already are.

For an elevated look, try ShopMy’s editorial collection style, which lets you customize your collections with notes, context, or tips—giving it the vibe of a mini magazine spread or a personalized shopping guide.

Pro tip: Use your ShopMy storefront like a living portfolio. Just like a photographer shares a gallery of their best work, your collections can be a resource hub of thoughtfully recommended items. It’s a smart way to offer value up front—proof of your taste and niche expertise—which can help attract potential brand partners or clients down the line.

Take advantage of custom commission rates.

If your recommendations consistently drive sales for a particular retailer, don’t be afraid to negotiate for a higher commission rate. Brands recognize the value of strong stylists, and many are willing to offer custom rates for those who move product.

Use your data to craft a compelling pitch, highlighting the volume of sales you’ve generated. Prioritizing ShopMy brand partners in your recommendations can also open doors to increased commissions, exclusive gifting, and deeper collaborations.

Offer bespoke styling consultations.

With ShopMy’s consultation feature, stylists can offer personalized, one-on-one guidance while generating income through their unique point of view. You set your rate, gather client details through a streamlined, quiz-style intake form, accept payment, and deliver curated product recommendations—all within the ShopMy platform.

Think of it as a virtual styling session, tailored to each client’s needs. Whether you're helping someone build a seasonal capsule wardrobe, prep for an event, or refresh their everyday look, consultations let you transform your styling skills into a premium, high-touch service. Clients can even upload photos—perfect for offering visual feedback or services like color analysis.

Not sure where to start? ShopMy offers ready-made fashion templates in the consults section to help you hit the ground running. These can be customized to reflect your unique voice and approach, making setup quick and easy.

Positioning consultations as an exclusive offering not only enhances the client experience—it reinforces the value of your creative vision. It's a smart, sustainable way to share your expertise while being fairly compensated for your time.

Learn more about offering consults here and watch our step-by-step setup video here.

Affiliate marketing isn’t just an add-on—it’s a seamless way for personal stylists to refine their business model and create an effortless revenue stream. With these recommendations, you can build a more profitable styling business on ShopMy.