Introducing Monthly Bonus Opportunities

When we talk to brands, one thing comes up over and over again:

A creator posted about us and drove a ton of sales—what do we do now?

It’s a great sign — It means your product resonates with consumers. But without a system in place that momentum fades quickly and you’re left hoping it happens again, with no way to predict performance. That’s because affiliate has traditionally been a passive channel—it’s always “on,” but it doesn’t always deliver when you need it to.

With the nature of affiliate, unless someone decides to talk about you nothing really happens. For some brands, that’s fine. But for those looking to grow in a reliable, repeatable way, passive isn’t enough.

What you need is a way to activate the right people at the right time—without turning every interaction into a campaign.

Opportunities fills that gap. It lets brands offer creators a fixed payment in exchange for coverage—usually link shares or social mentions—without the overhead of contracts or briefs. Creators keep full creative control. They promote your brand the way they know best. You only pay when content goes live.

And it works. Brands that use Opportunities well don’t just see more posts: they see higher ROI, stronger creator relationships, and scalable revenue driven by people who actually move product.

Over the past eight months, we’ve watched how brands use Opportunities. Some have been wildly successful—creating simple, recurring incentives that creators looked forward to each month. Others tried to layer on guidelines, messaging, and rules that made it harder to participate. As more layers were added, the simplicity that initially made Opportunities so effective began to shift.

So we stepped back and asked: what are the conditions that make Opportunities perform at their best?

The answer: clarity, consistency, and creator freedom.

When creators know what to expect—when they can plan around a reliable, monthly opportunity that doesn’t dictate what they say or how they say it—they show up more often, with more authentic content, and drive better results.

Starting May 1, we’re splitting Bonus Opportunities into two clear paths:

These run for one full month. There are no custom date ranges, no briefs, no required messaging. Any product can be promoted. The goal is to drive sales—on the creator’s terms.

These are for launches, campaigns, or moments that require more structure. You can set timelines, guidelines, and creative direction when you need more control.

This change isn’t about limiting flexibility—it’s about unlocking performance. By defining these paths, we’re making it easier for both brands and creators to know what kind of partnership they’re entering into—and how to win at it.

Monthly Bonus Opportunities are designed to be the heartbeat of a scaled creator program. They let you build a rhythm—something creators can rely on and plan around, month after month. They keep your best promoters selling. They remove the back-and-forth of traditional partnerships. And they let you invest in affiliate with the same clarity and confidence you bring to paid media.

But Opportunities on their own aren’t a silver bullet. They work best when paired with strategies that fuel your creator pipeline:

- Gifting to get your product in creator’s hands and grow your pool of promoters
- Monitoring organic mentions via the Mentions tool to keep a pulse on top performers and identify new creators for engagement
- Leveraging custom discount codes and commission rates to keep creators engaged with your brand and incentivized to share
- Personalized outreach and follow ups to top performers to nurture relationships

Monthly Bonus Opportunities give you a simple way to keep your best creators engaged and active—without adding complexity to your workflow. When combined with the right supporting tactics, Opportunities becomes a powerful engine for driving consistent, scalable results.

Ready to build your first Monthly Bonus Opportunity? Click here to get started.

Interested in using ShopMy to build a world class creator marketing program? Click here to request a demo.