Mother’s Day is one of the most conversion-friendly gifting moments of the year—and for creators, it’s a golden opportunity to earn meaningful affiliate revenue with content you were probably already planning to post.

Whether you’re shopping for a stylish mom, a skincare minimalist, or the “you didn’t have to get me anything!” type (who still deserves something great), gift guides are the perfect way to share recommendations while giving your audience an easy way to shop.

Here’s why Mother’s Day gift guides *work*, and how to create one that converts.

Why Gift Guides Convert

Gift guides aren’t just helpful—they’re high-intent content. During gifting moments like Mother’s Day, your audience is actively looking for ideas. That means they’re in a shopping mindset already, which dramatically increases the chance of a click turning into a sale.

Here’s why creators see strong performance from gift guide content:

• You’re solving a problem. People want to find something thoughtful but often don’t know where to start. A curated, trusted list saves them time—and earns you clicks.

• You’re making it personal. Your followers already trust your taste. When you frame your picks as “what I’m getting for my mom” or “my dream wishlist,” it feels authentic, not salesy.

• You’re shortening the path to purchase. A well-designed gift guide removes decision fatigue and gives people permission to hit *buy*. The easier it is to shop, the more likely they will.

Easy Formats to Try

Create a shoppable collection.

Use our Collections feature to curate a thoughtful, shoppable list called “Mother’s Day Gift Guide.” This makes it easy for your audience to browse all your recs in one place—and even easier for them to shop. Once your collection is live, share the link on Instagram Stories.

Pro tip: Add a few extra story frames with direct product links to drive more clicks (and earn more affiliate revenue). The more shoppable touchpoints, the better.

Send a dedicated newsletter.

Your audience signed up because they trust your taste—so give them something special. Send a newsletter featuring your top picks for Mother’s Day, with embedded affiliate links that let readers shop your guide directly.

Whether you lean sentimental or practical, a well-timed round-up can drive serious engagement and earnings.

Film a gift guide Reel or TikTok.

Short-form video is still one of the best ways to get in front of new eyes. Create a quick “Top 5 Mother’s Day Gifts” video and point viewers to your full guide on ShopMy.

Include a CTA in your caption and say it out loud in the video—“You can shop everything on my ShopMy page!”—to make sure they know where to click.

Best Practices to Keep in Mind

A few quick reminders to help you make the most of your guide:

• Share direct product links (quicklinks) whenever possible to reduce friction and increase conversion.

• Lean on your data If a certain product always performs well for you, add it to your guide—it’s probably a hit with your audience.

• Repurpose intentionally. Don’t be afraid to reshare gift picks across platforms. Someone might see it on day one, and buy it on day seven.

• Don't overthink it. The best picks are ones you already love. Your audience is there for your taste.

Mother’s Day is already a high-traffic moment—your affiliate content just gives people a shortcut to shop what you genuinely recommend. With a little planning, your gift guide can be as rewarding for you as it is for your audience.

Looking for more inspiration? Check out these gift guides from ShopMy creators: