ShopMy Launches Opportunities | Guaranteed Creator Coverage with Total Creative Freedom

Over the past decade, creator marketing has relied heavily on paid campaigns characterized by fixed budgets, detailed creative briefs and extensive review processes. ShopMy’s newest feature, Opportunities, represents a paradigm shift, aligning the incentives of brands, creators and consumers alike. Brands benefit from impactful, cost-effective content, creators gain flexibility to scale their businesses and consumers enjoy a more sincere, curated product discovery experience.

Our data, along with that of social researchers shows that brands can maximize their ROI by:

1. Empowering Creators: Providing creative control fosters the development of more genuine and engaging content.
2. Aligning Incentives: Offering a strong commission rate incentivizes creators to drive sales, aligning their interests with your brand’s success.
3.Building Trust: Genuine, creator-led content resonates more with consumers over traditional advertising.

Opportunities draws upon these core principles, granting creators full creative control over how they endorse their favorite products, leading to an overall stronger ROI.

One standout success story was Dr. Diamond's Metacine, a prestigious skincare brand founded by a Beverly Hills plastic surgeon. They saw outstanding results with over $30,000 in sales and an ROI of 6.4X. According to Tammy, Director of Clinical Operations,

“From the outset, we were eager to join this pilot and we’re thrilled with the results we achieved in such a short time. The addition of Opportunities to our ShopMy toolset elevated our previous success and allowed us to strengthen our discovery program, delivering exceptional results strategically & efficiently”

Another notable participant was SIMKHAI, which engaged 13 creators during the 30-day trial period. Their efforts resulted in over 130k views and an ROI almost 5X times the initial investment.

Hally and Lauren of @omgyouneedthat were invited to participate in an Opportunity with SIMKHAI. Reflecting on their experience they said, “This process was seamless. We appreciated the freedom to post in a way that felt natural and integrated into our content calendar and daily life. Working with a brand that values and respects our creative process was a refreshing experience.”

An Opportunity is a fixed payment offered to a creator for guaranteed coverage via links or social posts. These Opportunities are shared and tracked in a fully automated manner and can be crafted and sent to creators in minutes. Once a creator accepts, they can begin posting and will receive automatic payment upon fulfilling their expectation.

Brands gain immediate access to their leaderboard, enabling them to monitor performance across all participating creators. They have the option to sort by important key performance indicators, such as ROI or Earned Media Value (EMV).

You no longer needs to choose between the analytic rigor of paid campaigns and the authenticity of organic creator content - Opportunities is the perfect hybrid solution. On average, our partners have achieved $.38 CPC, 70% lower than the average of $1.28 for Instagram ads

To learn more about launching your first Opportunity contact your Client Strategy Manager or reach out at team@shopmy.us.