ShopMy Raises $77.5M to Pioneer Performance-First Approach

ShopMy, the platform transforming creator-driven marketing, has announced a monumental $77.5M Series B funding round, led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures and previous investors Inspired Capital and AlleyCorp.

Creator-driven commerce has long been touted as the future of marketing. According to a Shopify report, in 2025 brands will spend over $9B on influencer marketing, a 14.2% increase from 2024. However, until now, there has been a major gap between the authentic influence creators offer and the measurable results that brands require.

ShopMy is changing that by giving brands the tools they need to seamlessly collaborate with creators while tracking the performance of these partnerships with precision. Unlike traditional forms of marketing that rely heavily on impressions, creator partnerships on ShopMy are grounded in measurable metrics. Brands that use ShopMy have seen remarkable results, with over $352M in sales generated on the platform, and an average ROI of 5X.

“By combining the authenticity of creator content with the precision of performance marketing, we're empowering brands to transform creator partnerships into a scalable performance engine. This funding allows us to continue empowering brands to unlock the full potential of creator-driven commerce.”

Harry Rein, CEO and Co-Founder of ShopMy

A key element of ShopMy’s success lies in its cutting-edge features:

Lookbooks: ShopMy’s automated gifting process is utilized by 90% of ShopMy brands and has facilitated the gifting of nearly $40M of product. By using Lookbooks, brand are saving themselves time and significantly reducing product waste.

Opportunities: This feature allows brands to intelligently allocate performance budgets and guarantee creator coverage, removing the need for lengthy briefs and approval processes. On average, brands leveraging Opportunities achieved a $.40 cost per click—53% lower compared to Instagram ads.

As the platform continues to grow, ShopMy is focused on building its team and enhancing its platform to further meet the needs of brands and creators.

With the support of industry-leading investors like Jeremy Levine (Bessemer Venture Partners), Scott Friend (Bain Capital Ventures), Amy Wu (Menlo Ventures) and other influential figures such as Campbell & Jett Puckett, Shea McGee, Eric Chan (Gap CBO), and Geoff Donaker (Yelp COO), ShopMy is positioning itself as the leader in creator-driven commerce.

At its core, ShopMy is revolutionizing the way brands and creators collaborate. By fusing authenticity with measurable results, ShopMy is not just creating a new way for brands to connect with their audiences—it’s shaping the future of digital commerce.