Give Your Best Content a Second Life with Spotlights

Your best performing content usually comes from a moment of real enthusiasm for a product, and your audience responds to that authenticity with trust and conversion.

But those organic moments pass quickly, along with their earning potential. A story expires, a post gets buried in the feed, and the content that drives real results is quickly rendered obsolete by what’s trending. Traditional partnership ads offer to extend the life of your content through paid amplification, but they come at a cost: a new brief, a one-time flat fee, and no real equity in the continued value your content delivers.

That is the disconnect we set out to solve with Spotlights.

Spotlights turns your top-performing content into Meta Partnership Ads and TikTok Spark Ads, earning you ongoing affiliate commissions and meaningful equity in the results.

Brands identify and request permission to use your top-performing organic content directly through ShopMy. You review the request, approve if it’s the right fit, and earn your standard affiliate commission on every sale the ad drives, for as long as the campaign runs. Or turn on Instant Spotlights to auto-approve requests from brands you've already mentioned, and let your best content earn for you.

Each ad runs under your handle, which means your name, aesthetic, and voice stay intact while reaching audiences well beyond your existing following. Data shows that partnership ads are more effective than standard ads, and now that uptick in performance works directly in your favor.

“Spotlights has been a game changer for me. Content I shared months ago has been given a second, third, or sometimes even fourth life by turning on Instant Spotlights, in addition to helping me reach new audiences as well! Love how hands-off and effortless it is, especially as a creator balancing content and a full-time career.”

Marissa Huertas-Crespo (@Marissayaps)

Spotlights inverts the typical partnership ads model. Brands are requesting your content specifically because it has demonstrated real organic engagement and affiliate sales. There is nothing new to shoot, nothing additional to produce, and nothing to renegotiate.

Every Spotlights ad is powered by your existing affiliate link, meaning every sale the ad drives pays you an automatic commission, with no ceiling on earning potential. Spotlights also opens the door to affiliate linking directly through TikTok content, unlocking new revenue potential from a channel that is already in your mix.

As a brand puts real media spend behind your content, the reach grows, the conversions scale, and your earnings grow alongside them. For the first time, you are participating in the performance it generates, for as long as it delivers.

Your content reflects your taste, your voice, and the trust you have spent years building with your audience. Spotlights was designed with that in mind.

Every request comes with full visibility into what is being promoted, including the affiliate link that will be attached, the commission rate you’ll earn, and a note from the brand, so you can make an informed decision before anything goes live. If a brand is not the right fit or if you’d prefer to keep your content organic, you can decline. If an ad is running and no longer feels right, you can pause it at any time.

We see Spotlights as the foundation of a broader shift in how creators earn. Instead of paid partnerships that trade your content for a single payout and a set of restrictions, we are building toward a world where great creator content earns more through paid media. Your audience trust, creative instincts, and track record are the assets that make all of this work. Spotlights is built to make sure you are compensated accordingly.

Already a ShopMy creator? See what your best content can do as paid media.

Set up Spotlights today.

Not yet a creator?

Apply today.