The future of shopping isn’t driven by algorithms—it’s shaped by you.
That’s why we’ve spent this summer building features designed to make your recommendations easier to find, save, and shop—so you can earn more while doing what you already do best: sharing what you love.
And here’s the best part: there's no extra work required. Every link you share now works harder in the background, quietly driving more sales and long-tail revenue.
We’re introducing three new features to help you earn:
1. Revamped Storefronts
Storefronts are now more powerful than ever. Shoppers can now search, shop by category, and more.
2. Shopper Wishlists
Your audience can now create dedicated Shopper Accounts—built specifically for them to interact with your links. From here, they can save products for later, so you can earn commission once they are ready to buy.
3. Circles
Shoppers can add you to their curated group of trusted tastemakers to ensure they never miss your links.
Keep reading to dive deeper into these new tools, how they’ll impact your earnings, and how to communicate them to your audience to maximize their potential.
Revamped Storefronts
Your storefront just got a major upgrade. Every time you link a product, it now auto-appears in a beautifully organized, fully searchable shop. Shoppers can browse by category, see what’s trending, and access a curated list of recommendations for their taste. Let’s break down the updates:
Storefront Search
Shoppers can search within a creator’s storefront to instantly find all of their recommendations. This AI-powered tool allows shoppers to locate specific products — like “white sneakers” or “black bag” — without needing to scroll or ask for links.
Platform Search
For Trendsetters and Icons, storefronts are now searchable across the entire ShopMy platform. Shoppers and other creators can discover your recommendations when searching for products, categories, or styles — expanding your reach without any extra effort.
Most Popular
We will automatically sort all of your links so your audience can see what other shoppers are loving from you – at no additional effort.
Latest Finds
Now, all of your links will automatically populate into a “Latest Finds” tab. This tab will include visible collections + quicklinks so your audience can see all links in once place. You can update these settings to refine what is visible.
For You
As shoppers build their wishlists, this tab will update to highlight the products from your links they’re most likely to love—powered by an algorithm that learns their taste over time.
Note: you'll see no changes to the ShopMy collections you know and love. If creating collections works for you, you can continue that! But if up- keeping your collections was to make sure your links were accessible to your audience, you no longer need to do that.
Why this matters for you:
• More passive income, less manual work– No need to constantly refresh collections. Your shop stays updated automatically.
• Higher intent– Shoppers find what they’re looking for faster, making them more likely to convert.
• Expanded visibility– Your links can now surface in product searches and SEO pages across ShopMy.
Shopper Wishlists
Say hello to lasting earnings and longer attribution windows. Not every purchase happens in the moment—so now, your audience can save products to a wishlist from their Shopper Account and return to buy when they’re ready. Whether they purchase tomorrow or in three months, you still earn commission.
Why this matters for you:
• Captures long-tail purchases– especially for high-consideration items like home, luxury, or skincare.
• Designed for real shopping habits– saving first, buying later.
• Runs in the background– no extra work needed from you.
Circles
Circles are curated, shoppable feeds where your recommendations appear alongside other trusted tastemakers—not as competition, but as social proof. Shoppers can add you to their Circle to never miss a link, and your recs can now surface in more places, including SEO pages and product discovery searches.
Why this matters for you:
• Compounding influence– appearing alongside other trusted voices drives confidence and conversion.
• Recurring revenue from evergreen content– your past links keep earning as shoppers discover them later.
• Passive growth– attribution is built in; if your link drove the click, you get credit.
How to Talk to Your Audience About These Features
These tools were designed to make shopping easier for your audience. Here are some quick ways to explain what’s new to them:
Revamped Storefronts
• "My storefront just got a major upgrade—everything I’ve shared is now easier to find and shop."
• “Instead of hunting for links, just head to my storefront—it’s all there, beautifully organized.”
Shopper Wishlists
• “See something you love but not ready to buy? You can now save it for later—and I’ll still earn when you come back to it.”
• “This is one of the most requested updates—you can now build a wishlist from anything I share.”
Circles
• "Circles are a new way to keep up with the creators you trust. Add me to yours and never miss a rec.”
• “Think of it like a shoppable group chat with your favorite tastemakers.”*
The Bottom Line
These new tools are built to help you earn more in ways that feel authentic to how people actually shop. More ways to earn, more passive income, and no extra work required—just keep linking as you normally do, and let ShopMy do the rest.



