Unlocking Growth at Scale with Opportunities

A leading DTC brand focused on high-quality, affordably priced essentials sought to scale its creator marketing program while maintaining efficiency and strong returns. Over a three-month period, the brand executed 10 Opportunities across key product categories, engaging nearly 200 unique creators to produce close to 700 pieces of content. By taking a flexible, data-backed approach, the brand saw a 238% increase in order volume from its first to fifth month using ShopMy.

This case study highlights how a performance-driven affiliate strategy powered by ShopMy Opportunities helped the brand test, iterate, and scale quickly—unlocking immediate revenue growth and long-term efficiency.

The brand already had early traction on ShopMy, with over 6,000 creators linking to its products and more than 300 gifts distributed via automated Lookbooks. With early traction, they looked to build on their success, setting clear objectives to scale strategically without sacrificing efficiency. Their goals included:

- Increase sales driven through creators and engage with creators more consistently through a structured approach.
- Ensure profitability, targeting a minimum 3x ROAS.
- Drive sales for additional categories beyond women’s apparel, including jewelry, handbags, home and menswear.
- Maintain operational speed and efficiency as the program expanded.

To do this, the brand needed a solution that could surface high-performing creators, reduce manual work, and drive efficient growth across product lines.

At the recommendation of their Client Strategy Manager, the brand began testing Opportunities—a lightweight, scalable performance tool that offers creators a small fixed payment in exchange for guaranteed social mentions. The goal: increase content volume and ROI with minimal lift.

- Launched first Opportunity in December 2024, focused on core apparel products
- Expanded to include other verticals like jewelry, handbags, and home
- Ran 10 Opportunities over 4 months, engaging nearly 200 unique creators
- Maintained 30-day cycles to ensure a consistent content cadence

- Leveraged ShopMy’s performance data to identify high-potential creators
- Gave creators full flexibility in where and how to post (Instagram, TikTok, Substack, etc.)
- Ensured authenticity by removing strict briefs and content approvals

- Refined Gifting: Shifted to selective, inbound-driven product seeding using Advanced Analytics to evaluate creators
- Improved Timing: Adjusted timelines to ensure creators had product in hand pre-launch
- Increased Autonomy: Relaxed guidelines and deadlines, which increased ROAS in later campaigns

This allowed the brand to focus more on high-level strategy while ShopMy handled scale, payments, and logistics.

Before implementing Opportunities (November 2024), the brand generated $198K in sales. After launching Opportunities (December 2024–March 2025), monthly revenue surged to an average of $471K and they saw $709K in revenue directly attributed to Opportunities. Order volume grew 238% from December 2024 to March 2025, reflecting steady performance gains as the strategy scaled.

- Opportunities Investment: $148K
- Direct Revenue from Opportunities: $709K
- Return on Ad Spend (ROAS): 3.3x
- Earned Media Value (EMV): $448K
- Click-Through Rate (CTR): 5% (significantly above the 1-3% industry benchmark, signaling highly engaged, purchase-ready audiences)

- High-Impact Creators: Several creators sourced through ShopMy delivered exceptional performance, with some generating up to 25x ROAS.
- Efficient Scaling: The affiliate bonus model enabled the brand to engage high-performing creators—including micro-creators—at sustainable rates, driving incremental revenue without inflating costs.

- Creator Autonomy: Letting creators promote products in their own voice led to more resonant, higher-converting content
- Smart Testing & Scaling: A healthy upfront investment helped the brand quickly identify top-performing creators and campaign strategies
- Strong Brand Equity: Trust in the brand made it easier to secure creator buy-in and drive performance

- Build Your Promoter Base First: Use gifting and organic engagement to identify top performers before launching Opportunities
- Commit to Testing: A meaningful test budget ($50K+) allows for broader reach and faster optimization
- Iterate Often: Use early campaign data to refine messaging, product mix, and deliverable structure

This brand’s performance reflects a broader trend: with the right inputs, ShopMy Opportunities becomes a powerful lever for scalable growth. To explore how your brand can benefit, reach out to brands@shopmy.us.