Revolutionizing and Scaling Creator Gifting

ShopMy is transforming creator gifting through Lookbooks, empowering hundreds of brands to simplify their gifting procedures.

This groundbreaking feature enables brands to effortlessly connect with thousands of creators and send them curated gifting requests. The creators can then handpick items that align with their content, leading to a significant reduction in product waste. This streamlined process enables gifting at scale, something that was previously out of reach due to time and budget constraints. With our Shopify integration, brands can seamlessly link their inventory, update offerings in real-time and expedite the shipping process via customer channels.

Matt Hoyle, Co-Founder and CEO of AUREUM attests to the transformative power of Lookbooks:

“Previously, we would spend weeks on gifting and struggled to quantify the impact of these campaigns on sales and brand awareness. By utilizing Lookbooks we have significantly reduced the time spent on creator outreach and gifting request fulfillment. In addition, our partnership with ShopMy has allowed us to expand our influencer relationships, and we have gained invaluable exposure to a whole new subset of creators.”

Today, 70% of ShopMy’s brand partners utilize Lookbooks and creators have been incredibly receptive — 50% of Lookbook acceptances occur with just 45 minutes of sending. In just six months since its inception, Lookbooks have facilitated the distribution of over $10M worth of gifting products, underscoring the immense value to both brands and creators.

In conversations with brands, a recurring frustration emerged: while eager to engage creators, they faced numerous hurdles that made gifting initiatives daunting. Launching a campaign involved laboriously sourcing creators and navigating an arduous communication process. Orders were tracked through unwieldy spreadsheets and the entire logistical burden, from packing to tracking, fell on the shoulder of the marketing team. And even after all this effort, it was virtually impossible to quantify the campaign’s success.

We knew there had to be a better solution, so we set out to create it.

1. Effortless Efficiency - Eliminate the time-consuming steps related to finding out creators’ product preferences and sizes and shipping out their items. Lookbooks automate the creation of orders, seamlessly processing them through the standard customer pipeline.
2. Enhanced Creator Engagement - Equipped with a user-friendly in-app checkout and the automatic creation of affiliate links, with Lookbooks creators are better able to discover, personally select and promote their new favorite items.
3. Cost-Effective Solutions - By only sending creators items they genuinely want and providing them the option to decline gifting, we reduce unnecessary waste.
4. Measurable Impact - ShopMy’s robust affiliate sales tracking and social listening tools make it easy for brands to gauge the effectiveness of their gifting campaigns.

With Lookbooks, brands can now automate their gifting process from start to finish.

1. Curate a Digital Catalog - Effortlessly create your Lookbook by selecting inventory directly from your Shopify. Specify the amount of times each item can be selected, ensuring that everyone isn’t wearing the same piece.
2. Outreach to Creators - Reach out to targeted creators in bulk using our messaging feature. You can set product or spending caps, ensuring budgetary control and strategic allocation.
3. Creators Choose the Products They Want - Upon receiving a Lookbook, creators can review the options and choose what they wish to receive. Everything is in sync with the brand’s catalog, meaning size, style and stock information are always up to date.
4. Automated Ordering - We automatically place a $0 order in your Shopify account. The order will have the tags “Lookbook” and “ShopMy.” Along the way, we update the user with tracking information and alert them when the item has been shipped and delivered.
5. Content Tracking + Analytics - Gain actionable insights into campaign performance through Lookbook Analytics. Receive detailed reports on views, clicks, and order volume for each Loobook. Track creator-generated content linked to your gifting campaign.

The overall result? Both parties save time and effort. Brands avoid manual outreach, complicated logistics and are finally able to launch data-informed gifting campaigns. Creators get to focus on content creation rather than navigating a cumbersome gifting process.

If you’re excited about the possibilities that Lookbooks can offer and are interested in learning more, please contact us at brands@shopmy.us.