The highly anticipated Spring Sephora Savings Event is just around the corner. This one of the most lucrative sales of the year for creators, and a well-planned strategy can lead to significant affiliate earnings.
Want to ensure you maximize your revenue this season? Here’s how to prepare and make the most of the upcoming sale.
Want to learn more?
We're hosting two live virtual sessions to help you prepare for the Sephora Spring Savings Event and maximize your earnings. Select your session and sign-up below:
Wednesday, April 2nd at 4 p.m. EDT/1 p.m. PDT: Register HERE
Friday, April 4th at 3 p.m. EDT/12 p.m. PDT: Register HERE
Prioritize Direct Product Links
Direct product links—also known as quick links—allow your audience to shop seamlessly, taking them straight to the retailer. While it’s a great idea to curate a shoppable collection with all your sale recommendations, don’t forget to incorporate direct links into your content.
For example, if you share a “Sephora Sale Must-Haves” collection link in your Instagram Story, follow up with direct links to your top three products in subsequent slides. This keeps shopping simple and increases your chances of earning commission.
Post Throughout the Sale
The Sephora Savings Event rolls out in tiers based on Beauty Insider status, meaning not everyone has access to the discounts at the same time. To maximize your reach, post throughout the entire sale—not just on the first day or in advance.
Consider reminding your audience when different Insider tiers unlock access, ensuring they stay engaged and ready to shop when their time comes.
Repost Your Top-Performing Products
You don’t need to spend hours researching new product launches to drive sales. Instead, revisit your ShopMy links tab, search for “Sephora,” and identify the products that have historically earned you the most commission. Chances are, your audience still loves them!
Reposting these tried-and-true favorites keeps your content relevant while making the most of products that already perform well for you.
Engage Your Audience with Product Requests
Not sure where to start? Let your audience guide you. Host a Q&A on Instagram Stories or a poll asking what recommendations they’re looking for. Whether it’s the perfect SPF for spring or a signature seasonal fragrance, tailoring your content to audience requests ensures higher engagement—and more conversions.
Looking for Inspiration?
Below, we’ve listed some popular Sephora products that consistently drive sales for creators. Try linking to these, and see what resonates most with your audience.
