Azora Zoe Paknad

Former founder of a cult-favorite marketplace for sustainable home goods, current-day CEO of a beauty & bodycare brand, Prima. Now I write a weekly Substack (First Rodeo!) about life, home, entrepreneurship, and getting back on the horse after your first rodeo.

I'm bitter about buying this bc it's good but now I have to spend money on it

Kitchen freak: i heartily endorse these for recipe-offroading & eccentric bakes

how i girlboss

i used to run a sustainable marketplace. here are some favorites

Surf paraphernalia that doesn't make me want to die

J crew is so good rn 😵‍💫

🐚🐚🐚🐚🐚SHELL MANIA 🐚🐚🐚🐚🐚🐚

Summer 🐚🦐🦪🍋🌀

eBay algorithm treasures

The Big White Skirt Edit

BURST OF RED Edit 🍓

LD Sale Finds

Barn Coat Hysteria

Stuff I love & desire

Kitchenwares

Kids :)